Project Brief
For this project, I designed a multi-page print catalog for The Citizenry’s Spring Collection. The goal was to create a clean, structured layout that reflects the brand’s focus on craftsmanship, sustainability, and modern living. The catalog needed to balance storytelling with product information, highlighting both the items and the details behind how they’re made.
Creative Process
I started by studying The Citizenry’s visual language—neutral tones, soft imagery, and minimal typography. From there, I built a flexible grid system to handle both lifestyle visuals and detailed product specs. I focused on establishing a clear hierarchy first, then refined spacing, alignment, and image placement to create consistency across spreads. The goal was to keep the design restrained and let the photography and materials carry the visual weight.
